When Good-Better-Best isn’t an option
You see it everywhere: Good-Better-Best (GBB) packaging and pricing is practically a standard these days. Here are some examples you probably encounter regularly:
• First class, premium economy,…
How to build pricing power through sales effectiveness
Originally published on Forbes.com
Sales effectiveness is one of the most important levers in building pricing power. If you perceive your offering as highly differentiated, and the market d…
When to make a bold move in a negotiation
Negotiations can be tough, especially when the balance of power isn’t in your favor. I recently worked with a client who was in a lopsided contract with a Fortune 100 company—a deal inherited from …
3 ways to avoid the pitfall of stale pricing
Originally published on Forbes.com
Prices get stale. And for good reason: markets are changing. Your competitors are coming out with new products and services. What’s important to people is …
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
