Twitter’s pricing problem, explained
Twitter has a profit problem, like many platform companies. Events have been unfolding rapidly in the last ten days at the company. Advertisers are pausing their investments or leaving altogether, which is significantly impacting their roughl…
5 red flags that you’re about to lose an account
“Only the paranoid survive.” – Andrew Grove, former Intel CEO
We all love the good times. You’re cruising along, your strategic accounts are growing, and your business is thriving. What can go wrong? Even in the good times, danger is always lur…
Is the BMW heated seat an omen for more microtransactions?
By now, you likely have heard of BMW’s play for a subscription model on its heated seats in some international markets. Like it or not, the auto industry is making its play for subscription revenue. Buckle up. (Too much?)
Who’s on first?
BMW…
What To Do If Your Company is Asked to Participate in a Reverse Auction: The Sequel
A reverse auction may land you a new client, but be careful not to spend time and resources chasing unobtainable and unprofitable business.
In my last article, I explained why an incumbent might be better served to say “no” to a reverse auction…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
