5 red flags that you’re about to lose an account

“Only the paranoid survive.” – Andrew Grove, former Intel CEO We all love the good times. You’re cruising along, your strategic accounts are growing, and your business is thriving. What can go wrong? Even in the good times, danger is always lur…

Is the BMW heated seat an omen for more microtransactions?

By now, you likely have heard of BMW’s play for a subscription model on its heated seats in some international markets. Like it or not, the auto industry is making its play for subscription revenue. Buckle up. (Too much?) Who’s on first? BMW…

What To Do If Your Company is Asked to Participate in a Reverse Auction: The Sequel

A reverse auction may land you a new client, but be careful not to spend time and resources chasing unobtainable and unprofitable business. In my last article, I explained why an incumbent might be better served to say “no” to a reverse auction…

What To Do If Your Company Is Asked To Participate In A Reverse Auction

A reverse auction may land you a new client, but if you are the incumbent, it may be better to say no. Here’s why.