Combating anchoring bias in B2B sales
As much as we like to think that business-to-business (B2B) transactions are completely rational and devoid of biases, the truth is that buyers are not always purely objective in their decision-making. One of the biases that can impact B2B sales i…
Value tops Google’s Year in Search insights
Every year, billions of people across the globe search for answers on Google. Last year, with inflation hitting its 40-year peak amidst debilitating supply chain challenges, we experienced more volatility than any other time in recent history. We …
How pricing power can influence your growth strategy
At this point, many executives have learned not to implement price increases across the board for all of their offerings. Short term grabs can have a negative impact on long-term partnerships, and no customer wants to feel nickel and dim…
Twitter’s pricing problem, explained
Twitter has a profit problem, like many platform companies. Events have been unfolding rapidly in the last ten days at the company. Advertisers are pausing their investments or leaving altogether, which is significantly impacting their roughl…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
