When Good-Better-Best isn’t an option
You see it everywhere: Good-Better-Best (GBB) packaging and pricing is practically a standard these days. Here are some examples you probably encounter regularly:
• First class, premium economy, or economy flights• Car trim levels• Streaming se…
3 ways to avoid the pitfall of stale pricing
Originally published on Forbes.com
Prices get stale. And for good reason: markets are changing. Your competitors are coming out with new products and services. What’s important to people is changing. The motives behind your customers’ buyin…
How to protect the pricing power you’ve created
Originally published on Forbes.com
When asked about pricing power, most commercial leaders seem to resonate with Warren Buffett’s famous quote about having the ability to raise prices without losing customers.
In today’s markets, I…
PPS Fall Conference: Key Takeaways
A few times each year, members of the Professional Pricing Society community gather in person to network, learn, and train together. Last week in Atlanta, we met with thought leaders across industries to discuss the latest trends, techno…
Sign Up for Insights
Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
