[Video] In the hot seat: Customer questions
Today I met with some of our pricing leaders to discuss some of the more pressing questions and issues that have come up lately with clients. We had 3 rules: must answer within 5 seconds, no preparation or review of the question list, and no answe…
5 key takeaways from the USA Pricing Summit
Last week, I traveled to Houston for Ardensi’s USA Pricing Summit. Inflation and market volatility were, of course, ever-present topics—yet more importantly, they are forcing different approaches, alternative solutions, and new ways to i…
Flanking products: A true silver bullet in commercial strategy
Many businesses are dealing with stagnating sales right now. In a time where cost-cutting is rampant, your customers may also be asking for discounts and in some cases pausing or ending partnerships altogether. If this sounds familiar, you’re not …
Is the BMW heated seat an omen for more microtransactions?
By now, you likely have heard of BMW’s play for a subscription model on its heated seats in some international markets. Like it or not, the auto industry is making its play for subscription revenue. Buckle up. (Too much?)
Who’s on first?
BMW…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
