3 short term pricing wins and where teams get it wrong
At the start of the year, most commercial teams are looking to get a running start on strategic initiatives with price and profit improvement. As a pricing firm, we often get questions on best practices in fairly specific scenarios with the goal o…
How pricing power can influence your growth strategy
At this point, many executives have learned not to implement price increases across the board for all of their offerings. Short term grabs can have a negative impact on long-term partnerships, and no customer wants to feel nickel and dim…
Twitter’s pricing problem, explained
Twitter has a profit problem, like many platform companies. Events have been unfolding rapidly in the last ten days at the company. Advertisers are pausing their investments or leaving altogether, which is significantly impacting their roughl…
[Video] In the hot seat: Customer questions
Today I met with some of our pricing leaders to discuss some of the more pressing questions and issues that have come up lately with clients. We had 3 rules: must answer within 5 seconds, no preparation or review of the question list, and no answe…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
