Reflections on the PPS Spring Conference
The Professional Pricing Society’s Spring Conference in Dallas was a deep dive into the world of pricing. The conference brought together over 400 pricing leaders from various industries, offering a wealth of insights into the current trends and c…
Combating anchoring bias in B2B sales
As much as we like to think that business-to-business (B2B) transactions are completely rational and devoid of biases, the truth is that buyers are not always purely objective in their decision-making. One of the biases that can impact B2B sales i…
Value tops Google’s Year in Search insights
Every year, billions of people across the globe search for answers on Google. Last year, with inflation hitting its 40-year peak amidst debilitating supply chain challenges, we experienced more volatility than any other time in recent history. We …
[Video] Pricing and selling as a cross-functional extreme sport
Winning a multi-million dollar deal can require a ton of resources. In this conversation, we take a tour of the extreme sport of pricing and selling when you’re working with multiple teams. How can teams identify, communicate, and defend their val…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
