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From Transaction to Trust: Overcoming Today’s Top 3 Sales Challenges

Holden Advisors has the privilege of working with some of the top global sales organizations which affords us visibility into challenges that leaders in those organizations face on a daily basis. W…

The Important Role of Pricing Departments

Not every company has a pricing department. Here we explain why they are incredibly important players in the price, cost, revenue equation. 

Big Customer Negotiating: Dancing with a Gorilla

Big or small, almost all B2B companies have to sell to large, powerful companies because they believe that the “big win” keeps the plant running or resources at capacity. Those negotiations are oft…

Play Better Poker With Your Customers

When it comes to negotiation, very few sellers spend enough time planning. I encourage you to carve out time to get centered and think about some of the upcoming negotiations you have. There’s a lo…

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