Big Customer Negotiating: Dancing with a Gorilla
Big or small, almost all B2B companies have to sell to large, powerful companies because they believe that the “big win” keeps the plant running or resources at capacity. Those negotiations are oft…
Play Better Poker With Your Customers
When it comes to negotiation, very few sellers spend enough time planning. I encourage you to carve out time to get centered and think about some of the upcoming negotiations you have. There’s a lo…
A Four-Step Pricing Strategy for Startups that Works Every Time
Pricing strategies are often the last thing entrepreneurs tackle before launching new businesses. It’s a tricky problem to get right. Price too high and you lose potential customers. Too low, and y…
The Value of Reliability
The COVID-19 pandemic has taught us many lessons, not the least of which is the value of a reliable supply chain.
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
