[Video] Pricing and selling as a cross-functional extreme sport
Winning a multi-million dollar deal can require a ton of resources. In this conversation, we take a tour of the extreme sport of pricing and selling when you’re working with multiple teams. How can teams identify, communicate, and defend their val…
[Video] In the hot seat: Customer questions
Today I met with some of our pricing leaders to discuss some of the more pressing questions and issues that have come up lately with clients. We had 3 rules: must answer within 5 seconds, no preparation or review of the question list, and no answe…
5 key takeaways from the USA Pricing Summit
Last week, I traveled to Houston for Ardensi’s USA Pricing Summit. Inflation and market volatility were, of course, ever-present topics—yet more importantly, they are forcing different approaches, alternative solutions, and new ways to i…
[Video] Unpacking “cost to serve” for long and short term profitability
Today’s topic is understanding “cost to serve.” We have a big focus with our clients about profitability, and if you’ve been watching these videos, we’ve talked a lot about firing unprofitable customers. Understanding cost to serve is a big part o…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
