How pricing power can influence your growth strategy
At this point, many executives have learned not to implement price increases across the board for all of their offerings. Short term grabs can have a negative impact on long-term partnerships, and no customer wants to feel nickel and dim…
Twitter’s pricing problem, explained
Twitter has a profit problem, like many platform companies. Events have been unfolding rapidly in the last ten days at the company. Advertisers are pausing their investments or leaving altogether, which is significantly impacting their roughl…
3 key themes from the PPS Fall Conference
When seeking different perspectives on commercial challenges, it’s hard to find a better setup than something like a PPS conference. The event pulls 300+ leaders in the same place, and countless keynotes and workshops on varying topics within pric…
[Video] Pricing and selling as a cross-functional extreme sport
Winning a multi-million dollar deal can require a ton of resources. In this conversation, we take a tour of the extreme sport of pricing and selling when you’re working with multiple teams. How can teams identify, communicate, and defend their val…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
