[Video] In the hot seat: Customer questions

Today I met with some of our pricing leaders to discuss some of the more pressing questions and issues that have come up lately with clients. We had 3 rules: must answer within 5 seconds, no preparation or review of the question list, and no answe…

Listening for gold: how this company rescued $100M in at-risk revenue

I recently had a client who lost nearly a dozen significant customers. They didn’t know why and asked us to help. They also requested that we review the relationship health of their Top 150 accounts, in order to avoid further surprises.This client…

What Leaders Can Do to Build Trust

We live in an era of distrust. People around the world are feeling more distrustful than ever of their governments and of big media organizations. In 2021, only 36% of Americans showed some sort of trust towards the media, and on…

3 Key Takeaways from the Pricing Strategy World Summit

Last week, I made the hike to Amsterdam for the Pricing Strategy World Summit hosted by Ardensi. Our Head of Pricing Jeet Mukherjee gave a keynote on the Future of Pricing (more on that topic soon), and we were eager to see how US challenges …