If you’ve ever sold to the government, you know the feeling of getting beat down by the procurement process. It can be especially frustrating when you’re trying to increase the price of your product. But don’t give up just yet! The...
Author: Teng Yang
As much as we like to think that business-to-business (B2B) transactions are completely rational and devoid of biases, the truth is that buyers are not always purely objective in their decision-making. One of the biases that can impact B2B sales is...
Did you know that your pricing page is typically the most visited location on your website (excluding the home page)? It’s no surprise then that pricing is often the first thing customers look for in the procurement process. Is your pricing effectively...
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
