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Holden Advisors’ Greatest Hits of 2017

| Alison Yama | , , ,
‘Tis the season for car commercials and countdowns.  I will spare you the sentimentality of the great American holiday car spots.  Instead, I bring you a bit of fun to close out this holi…
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Improve Selling by Breaking These 5 Value Myths

| Joanna VanDeWater | , ,
In recent years, the word value has become almost meaningless. This watered-down version of value frustrates anyone striving to improve sales effectiveness and overall business results. We know cus…
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The Dangers of a Low Price

| richardharrington |
As I went to pick up my morning coffee this week, I saw a sign that made me chuckle. In the window of a Dollar Store was an advertisement for steak – a full steak for only a dollar! Would you buy s…
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Do Price Discounts Solve Customer Service Issues? Not Really

| saadshahzad |
All pricers think there can be improvements in getting the right price. Recently, I experienced a situation with the right pricing, product, and negotiating strategy. The story starts with my wirel…
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