A wealth of candid,
practical insights

(And this is just scratching the surface.)

A Holiday Carol to all CEOs and GMs from your sales team: ‘All I Want for Christmas are Some Negotiation Tools that Work for Me’.

What sales people want from you dear Santa – I mean dear CEO and dear GM for 2018!

Value Is the Christmas Cheer Even Scrooge Can Get Behind

December 13, 2017 | richardharrington | Newsletter, Uncovering your Value

Nothing beats the smell of a real Christmas tree. Every year on the weekend following Thanksgiving, my wife and I head to the local pop-up seller where tree farmers from up north display their ware…

Holden Advisors’ Greatest Hits of 2017

December 13, 2017 | Alison Yama | Negotiating with Backbone, Pricing with Confidence, Selling with Confidence, Uncovering your Value

‘Tis the season for car commercials and countdowns. I will spare you the sentimentality of the great American holiday car spots. Instead, I bring you a bit of fun to close out this holi…

Improve Selling by Breaking These 5 Value Myths

December 7, 2017 | Joanna VanDeWater | Negotiating with Backbone, Selling with Confidence, Uncovering your Value

In recent years, the word value has become almost meaningless. This watered-down version of value frustrates anyone striving to improve sales effectiveness and overall business results. We know cus…

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Holden Advisors is a team of experts in pricing and sales performance.

We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.

A wealth of candid,practical insights