A wealth of candid,
practical insights

(And this is just scratching the surface.)

Wake Up Sellers! It’s Time to Think Differently

| Adele Mclean |
Have you become trapped in your own mindset – convinced you are selling a commodity or that even you yourself have become commoditized? Are you falling prey to confirmation bias when you sell? Well…
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What Cards Have You Been Dealt?

| Travis Umpleby |
Hear Travis Umpleby discuss the Poker Playing that happens during a negotiation and the rules of the game.  Many salespeople make the common mistake of taking the first card they are dealt in …
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Do You Live or Die on Your Ability to Get Price? 3 Essential Tips to Improve your Commercial Strategy

| richardharrington |
At a recent networking event, I was chatting with a pricing manager from a major company famed for their innovation. She made a comment that really struck me:
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Ask the Expert: GM Survey Report Commentary

| Erin Cihak |
At Holden Advisors, we often speak with General Managers (GMs) about commercial transformation. We want to understand not only what is happening in their markets and their businesses, but also the …
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