A wealth of candid,
practical insights

(And this is just scratching the surface.)

Is elasticity the best tool in your arsenal? Not always

| richardharrington |
When deciding on the price to charge in the market, many companies look to price elasticity— how the volume sold changes with the price charged to work towards what they hope will be a profit maxim…
Read More

Is Your Product Really a Commodity?

| Adele Mclean | ,
Is Your Product a Commodity? Is it really? Or, does your customer cry commodity to get you to decrease your price? Adele McLean talks about how you can get out from under the negotiation tactic “cr…
Read More

Don’t sell your products, sell what your products do

| Ellen Quackenbush |
Customers buy your products for a reason—namely, the impact your products have on their business results. If they could get the same results without buying your solution, believe me, they would. Th…
Read More

Metromile Takes Page from GE Pricing Playbook to Disrupt Auto Insurance Market

| Pete Morelli |
In Pricing with Confidence, Reed Holden described the profit power of choosing the right, and sometimes innovative, pricing model. A stellar example of innovative pricing is when GE disrupted the m…
Read More

Subscribe Below

Recent Articles

Sign Up for Insights

Holden Advisors is a team of experts in pricing and sales performance.

We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.

Quick Links

© Holden Advisors. All rights reserved | Privacy Policy