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Understand the Value You Offer to Your Customer

| Ellen Quackenbush | ,
Celebrating 10 Years of Pricing with Confidence (video 3 of 11). Ellen Quackenbush discusses the second rule in Pricing with Confidence – “Understand the Value You Offer to Your Customer.” You ca…
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Play Better Poker with Customers

| Adele Mclean | ,
Celebrating 10 Years of Pricing with Confidence (video 5 of 11).
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Profile of a Game Changer: Selling in a Competitive Environment

| Chris Mitchell |
Smart salespeople distinguish themselves from the pack of competitors. They are game changers, and they don’t wait to be pursued by potential customers. Game changers are assertive and effective as…
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