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4 Lessons Tech Companies Can Learn from MoviePass

| Mayuresh Saravanakumar |
You probably heard about MoviePass by now.  For those who haven’t, MoviePass is a subscription that allows you access to a large theater network for a low monthly fee.  Not only does MoviePass crea…
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Why Pricing Is So Hard and Why Most Companies Mess It Up

| Adele Mclean |
Its hard to believe its been 10 years since we released Pricing with Confidence: 10 Ways to Stop Leaving Money on the table.  In that time, the book has become a global success, published in differ…
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