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Why Pricing Is So Hard and Why Most Companies Mess It Up

| Adele Mclean |
Its hard to believe its been 10 years since we released Pricing with Confidence: 10 Ways to Stop Leaving Money on the table.  In that time, the book has become a global success, published in differ…
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Field Report: Focus on Highest Paying Customers to Reduce Churn

| saadshahzad |
Recently we performed a pricing outlier analysis for one of our clients.  Like any good pricing analyst would do, the team started with identifying customers receiving heavy discounts, or what…
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