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3 Qualities of a High Performance Pricing Team

The CEO of a $9B technology firm reviewed various reports, each indicating that profitability was not improving despite taking several actions to increase revenues. The CEO met with senior leadersh…

4 Lessons Tech Companies Can Learn from MoviePass

You probably heard about MoviePass by now.  For those who haven’t, MoviePass is a subscription that allows you access to a large theater network for a low monthly fee.  Not only does MoviePass crea…

Why Pricing Is So Hard and Why Most Companies Mess It Up

Its hard to believe its been 10 years since we released Pricing with Confidence: 10 Ways to Stop Leaving Money on the table.  In that time, the book has become a global success, published in differ…

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