A wealth of candid,
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B2B Negotiation is Much More Than a Sales Strategy

Management guru Peter Drucker stated that the purpose of business is to create and retain customers. But Drucker omitted an essential component for how companies stay in business — namely…

Warning: If You Compete Based on Price, Don’t Read This Blog

If you made it past the headline, you are likely not an importer of knock-off goods or the Walmart-wannabe of your industry. You hopefully compete on something other than price, which means you hav…

The Top 5 Blog Posts of 2018

2018 was an exciting year for Holden Advisors, filled with thought-provoking and timely content shared in our weekly blog as our experts summarized their key takeaways and outlined k…

Service Value as a Negotiation Tool

As we enter the holiday season and life becomes more hectic, great service becomes even more important. If you’re like me and your holiday shopping tends to skew toward the end of December, getting…

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