Twitter’s pricing problem, explained
Twitter has a profit problem, like many platform companies. Events have been unfolding rapidly in the last ten days at the company. Advertisers are pausing their investments or leaving altogether, which is significantly impacting their roughl…
[Video] In the hot seat: Customer questions
Today I met with some of our pricing leaders to discuss some of the more pressing questions and issues that have come up lately with clients. We had 3 rules: must answer within 5 seconds, no preparation or review of the question list, and no answe…
5 key takeaways from the USA Pricing Summit
Last week, I traveled to Houston for Ardensi’s USA Pricing Summit. Inflation and market volatility were, of course, ever-present topics—yet more importantly, they are forcing different approaches, alternative solutions, and new ways to i…
Flanking products: A true silver bullet in commercial strategy
Many businesses are dealing with stagnating sales right now. In a time where cost-cutting is rampant, your customers may also be asking for discounts and in some cases pausing or ending partnerships altogether. If this sounds familiar, you’re not …
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
