Fighting “greedflation” with value-based pricing
The effects of inflation are inescapable right now. Recently, the Wall Street Journal reported the inflationary impact on summer expenses like bicycles, beer, and propane. Not the propane!
It’s no surprise that companies are instillin…
3 Key Takeaways from the Pricing Strategy World Summit
Last week, I made the hike to Amsterdam for the Pricing Strategy World Summit hosted by Ardensi. Our Head of Pricing Jeet Mukherjee gave a keynote on the Future of Pricing (more on that topic soon), and we were eager to see how US challenges …
Professional Pricing Society 2022 Spring Conference Recap
Last week, I attended the PPS Spring Conference in Chicago with some of our team—and a few hundred members of the pricing community. It’s been years since an in-person conference for this group, and as you can imagine, refreshing to be a…
SaaS Pricing: Leverage 4 Key B2B Tenets to win
When Holden Advisors started almost 2 decades ago, our practice was rooted in B2B pricing. Reed Holden, our founder, co-authored the book that became the industry’s standard academic and practical pricing reference.
Sign Up for Insights
Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
