A wealth of candid,
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The Epitome of Executive Support for Pricing

| Adele Mclean |
From: Inc.  Elon Musk Shows How to Be a Great Boss in 1 Simple Letter
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Influencers – The Force Behind The Sales Negotiation

| Holden Advisors |
In a recent conversation with a sales team, we learned they had invested days into writing a fifty page RFP for a 15-year customer.   The team had done their homework, using their contacts to…
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Manage Sales with Backbone

| Reed Holden |
We talk a lot about how sales teams can Negotiate with Backbone, and rightly so.  This is a huge opportunity to take action in limiting discounts that companies think they need to give to…
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Won & Done

| Ellen Quackenbush | ,
Congratulations! You just inked a major deal that you’ve been working on for the past six months. You carefully worked the deal through a complex buying process, beating out your major competitor i…
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We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.

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