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Won & Done

Congratulations! You just inked a major deal that you’ve been working on for the past six months. You carefully worked the deal through a complex buying process, beating out your major competitor i…

Value Isn’t Value Until It’s Applied!

We all like to believe we understand the value our products and services will bring to our customers.  We study our products and link the benefits of what our company delivers to our customers…

3 New Year’s Resolutions to Build Negotiation Backbone

What if I told you that just by focusing on improving your teams’ price negotiation muscles, you can improve your topline by 2 or 3%, maybe more?  What would this mean to the profitability of …

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