A wealth of candid,
practical insights

(And this is just scratching the surface.)

A Culture of Asking Questions

| richardharrington |
Commentary by Richard Harrington From: “Bursting the CEO Bubble” by Hal Gregersen hbr.org, March/April 2017
Read More

Nothing Happens without an Order

| Joanna VanDeWater |
Sales enablement is not about sales. “What? That doesn’t make sense,” you might think to yourself. I’ll go a little further. Sales enablement as a concept is flawed at its core. Bold words from som…
Read More

Market Elasticity: The Red Herring of B2B Pricing

| Reed Holden |
It was a simple conversation with 40 pricing professionals, part of a “current events” topic in pricing session. Towards the end, one of the pricing directors for a line of machines raised her hand…
Read More

The Consequences of a Discounting Culture

| richardharrington |
Car Makers Spend More on Discounts than Labor on a Car
Read More

Subscribe Below

Recent Articles

Sign Up for Insights

Holden Advisors is a team of experts in pricing and sales performance.

We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.

Quick Links

© Holden Advisors. All rights reserved | Privacy Policy