How to build pricing power when you don’t have it
Originally published on Forbes.com
Every B2B business delivers distinct value for its customers. For some, it saves time, resources, head count, while other offerings directly influence volume of revenue or mitigate some sort of risk. All B2B c…
Unlocking profitability: When your offering’s value outweighs its price point
Consider this scenario: a company develops products that address critical needs within the industry and continually enhances the product over time. Their customer base is loyal and supportive, but despite the increasing value of the products, the …
How to build and protect your pricing power
Originally published on Forbes.com
It’s widely understood that a small price change can drive exponential return in profits. But as I’ve interviewed founders and CXOs about their strategies, nobody seems to know exactly what pricing power i…
Using differentiated value to drive successful price actions
As pricing professionals, we often see price increases as a way to fix eroding margins due to cost increases. Executing that price increase can also be a sales team’s most intimidating task. We often hear pushback such as, “We will lose custo…
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
