The Great Burger Bundle Bungle

| Reed Holden | ,
Recently, McDonalds had a special pricing promotion that caused a 10% reduction in demand for fries. Allegedly, the drop in demand was the result of a 99-cent burger promotion. The promotion unintentionally incentivized consumers to switch from …
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SaaS Pricing: Leverage 4 Key B2B Tenets to win

| Pete Morelli | , ,
When Holden Advisors started almost 2 decades ago, our practice was rooted in B2B pricing. Reed Holden, our founder, co-authored the book that became the industry’s standard academic and practical pricing reference.
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