The Future of Pricing:
New Value Driver Models

In a B2B context, definitions of value traditionally focus on the financial benefits (reduced costs, reduced risks, increased revenue opportunities) an offering provides. But increasingly consumers and businesses (especially those near customers/a…

[Video] Pricing in the news: Chat GPT, Ticketmaster, and Party City’s Bankruptcy

Let’s be honest, pricing is getting a pretty bad rap lately. In this roundtable, we do a rundown of pricing-related headlines from the last couple of weeks and look for the redemption arc of pricing’s villain era.

: Accelerating growth through quick pricing wins
When should a professional services company implement a rush fee? Is it worth rounding prices up to the nearest dollar? Did Ticketmaster ruin service fees for all of us? Adnan Akbari, Senior Director of Pricing, addresses some recent inbound prici…

3 short term pricing wins and where teams get it wrong 

At the start of the year, most commercial teams are looking to get a running start on strategic initiatives with price and profit improvement. As a pricing firm, we often get questions on best practices in fairly specific scenarios with the goal o…