Jeet Mukherjee – Holden Advisors

How to build pricing power in the age of Gen AI

Written by Jeet Mukherjee on August 1, 2025. Posted in B2B Pricing, Pricing, Pricing Strategy, Uncovering your Value.

Golden candles moving up to indicate growth

If you’re a CEO in SaaS, you’re feeling the pricing pressure. You’ve invested in AI, pushed to create new features, and pressed the team to innovate quickly. Then your CRO calls to say there’s a new competitor offering something similar… at 10% of...

How to break out of the cost-plus pricing trap

Written by Jeet Mukherjee on June 20, 2025. Posted in Actionable Insights, B2B Pricing, Pricing, Pricing Strategy, Uncovering your Value.

Cost-plus pricing still has a stronghold in a lot of B2B companies – and for good reason. It’s clear, it’s simple to explain and defend, and it’s predictable. When tariffs or input costs change, prices change, guaranteeing your pre-determined margin....

3 questions to ask in your next board meeting

Written by Jeet Mukherjee on February 26, 2025. Posted in B2B Pricing, Pricing Strategy.

Closeup of an empty conference room before meeting

Most senior leadership know that pricing can be the most effective lever to use in the short term to drive enterprise value. So why don’t more use it? I believe it’s due to fear. Fear of losing customers if anything related to an offer is...

Protecting pricing power in a tariff era

Written by Jeet Mukherjee on February 5, 2025. Posted in B2B Pricing, Negotiating with Backbone, Pricing, Pricing Strategy.

Aerial top view of a large, industrial container cargo ship

Few things can cause a pricing frenzy quite like tariffs. Many of us have been through this before – but the announcement of tariffs on Canada, Mexico, and China will force change on many companies in the coming months. It’s important to...

Author: Jeet Mukherjee

How to build pricing power in the age of Gen AI

How to break out of the cost-plus pricing trap

3 questions to ask in your next board meeting

Protecting pricing power in a tariff era

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