5 red flags that you’re about to lose an account Written by Aaron Fransen on September 6, 2022. Posted in Leadership, Negotiating with Backbone, Uncovering your Value, value. “Only the paranoid survive.” – Andrew Grove, former Intel CEO We all love the good times. You’re cruising along, your strategic accounts are growing, and your business is thriving. What can go wrong? Even in the good times, danger is always... Continue reading
Where Does Your Company Fall on the Customer Experience Pyramid? Written by Aaron Fransen on February 18, 2022. Posted in customer experience, Negotiating with Backbone, Pricing with Confidence, Uncovering your Value. Want to negotiate a winning deal? Learn the four basic buyer types and leverage the Customer Experience Pyramid to give yourself the winning edge. Continue reading