Are You Ready for a Usage-Based Pricing Model?

Usage-based pricing, or quantity-based pricing, is the next iteration of the subscription economy, especially for B2B software companies. If you’re considering how your company would fare with usage-based pricing, there’s no time like the present,…

Data-driven Pricing Can Increase Your Profit

At Holden Advisors, we believe a value-based approach is the best way to set a fair price for your products and services. But data-driven pricing, when done right, will lift your profit margins in the short term. Here’s the story of how hunting do…

How to double your price and retain your customers

Is it possible to double your price and not lose any customers? Yep.

3 Essential Elements of a Successful Transformation

We’ve worked with many companies that are going through commercial transformations and, while I’m glad to see more and more companies adopting transformational efforts, the fact remains that many are doomed to fail.