Data-driven Pricing Can Increase Your Profit

At Holden Advisors, we believe a value-based approach is the best way to set a fair price for your products and services. But data-driven pricing, when done right, will lift your profit margins in the short term. Here’s the story of how hunting do…

How to double your price and retain your customers

Is it possible to double your price and not lose any customers? Yep.

3 Essential Elements of a Successful Transformation

We’ve worked with many companies that are going through commercial transformations and, while I’m glad to see more and more companies adopting transformational efforts, the fact remains that many are doomed to fail.

Nice Job, Netflix: Lessons from the price increase

Hear Pete Morelli talk about what we can learn from the price increase that Netflix rolled out last week.