3 Steps to Discover if Your Customers Pay a Fair Price

| Mayuresh Saravanakumar |
Do you deliver value that is not captured in price? Do you provide services that are under-appreciated by your customers? If you answered “yes,” you have lots of good company. We constantly see organizations miss the potential to capture value bec…
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Professional Sales Teams Thrive with the Right Tools

| Travis Umpleby | , , , ,
Does your sales team spend more time negotiating with you than with the customer? Do they struggle to achieve pricing targets? How well-equipped are they to accomplish the objectives they are given?
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Netflix Boosts Market Cap Through Price Increase. Can You?

| Pete Morelli | , ,
Last week, Netflix announced a $1-$2 monthly price increase for its standard and premium plans. Investors applauded the move, with shares lifting 5.4%[1] on October 6th, adding over $4B to Netflix’ market cap. How many other executives are now eva…
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What is Your Pricing Purpose? – Video

| Adele Mclean | , ,
Adele McLean talks about finding your pricing purpose in this week’s video blog. Find out if you have succumbed to some of the common pricing pitfalls, like cost-plus and market-based pricing, and how to get your pricing priorities back on tr…
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