GEICO is Turning Me Into a Poker Player

I recently renewed my car insurance. It had been a few years since I’d changed the policy, and the cars were now half a decade older, so I decided to call GEICO to see if they could save me some money; after all, they promise new customers th…

Apple One-Ups Amazon at the Negotiating Table

Apple and Amazon stepped into the ring again recently, like B2B’s answer to Mayweather/Pacquiao, to cut a deal to finally land Apple’s newest products in Amazon’s marketplace on release day. In the past, these two tech heavyweights have sparred ov…

Control vs. Chaos: A Day In the Life of a Sales Rep

If you’re a fan of the 1960s television show, Get Smart (or saw the 2008 movie with Steve Carrell), you know that the good guys work for Control and the bad guys work for an organization called KAOS (pronounced, “Chaos”). As a pricing or finance l…

Nice Job, Netflix: Lessons from the price increase

Hear Pete Morelli talk about what we can learn from the price increase that Netflix rolled out last week.