What Leaders Can Do to Build Trust
We live in an era of distrust.
People around the world are feeling more distrustful than ever of their governments and of big media organizations. In 2021, only 36% of Americans showed some sort of trust towards the media, and on…
The Top 5 Articles from 2020
2020 was an unexpected year for all of us. It was filled with unprecedented changes to all of our lives, a pivot (for most of us) to doing business virtually, and for us at Holden Advisors, a lot of new and interesting content relating to virt…
A Tale of Two Transformations – 4 Crucial Activities to Measure Success
Recently, I was speaking with the Chief Transformation Officer from one of our clients. After we described how a commercial transformation progressed when supported by our Negotiating with Backbone framework, he asked, “Is there anything else I sh…
3 Essential Elements of a Successful Transformation
We’ve worked with many companies that are going through commercial transformations and, while I’m glad to see more and more companies adopting transformational efforts, the fact remains that many are doomed to fail.
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We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
