For any salesperson, it’s important to understand why your customers keep coming back:
Is it because you’re a better deal than your competitors?
Is it the simplicity of your product offering?
Is your product suite so specialized, there is no equal?
Is...
Author: Matthew Lydon
Apple and Amazon stepped into the ring again recently, like B2B’s answer to Mayweather/Pacquiao, to cut a deal to finally land Apple’s newest products in Amazon’s marketplace on release day. In the past, these two tech heavyweights have sparred over...
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
