Author: Brian Doyle

How Value-Based Pricing Can Save the Customer Experience Industry

Written by Brian Doyle on February 8, 2022. Posted in customer experience, Pricing with Confidence, Uncovering your Value.

Each year, customer experience (CX) consultants release studies highlighting how impactful CX can be. The Temkin Group (a CX consultancy now owned by Qualtrics) published a study stating that companies earning $1 billion annually can expect to earn,...

Don’t Waste Your Time: Five Red Flags to Watch for with Unsolicited RFPs

Written by Brian Doyle on January 19, 2022. Posted in Negotiating with Backbone, Selling with Backbone, Selling with Confidence.

In the world of sales, it’s easy to get caught up in the possibilities of an unsolicited RFP. But, if you find yourself dealing with procurement, you might want to save your energy. Some years ago, out of the blue, I was invited to participate...

The Value of Reliability

Written by Brian Doyle on October 4, 2021. Posted in Pricing with Confidence.

The COVID-19 pandemic has taught us many lessons, not the least of which is the value of a reliable supply chain.

How to double your price and retain your customers

Written by Brian Doyle on July 9, 2021. Posted in Pricing with Confidence, Uncovering your Value.

Is it possible to double your price and not lose any customers? Yep.

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Holden Advisors is a team of experts in pricing and sales performance.

We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.