The one thing your sales managers must do in 2H

The notion that “what got us here won’t get us there” couldn’t be more applicable to B2B selling right now as our customers and their organizations brace for economic hits.   Sheer persistence and unrelenting speed might have set some…

Determining Product Value Through a Customer’s Eyes

When determining product value, it’s important to go beyond cost and demand. Your customers’ perceived value matters too, especially if you want to build lasting business relationships.

Don’t Waste Your Time: Five Red Flags to Watch for with Unsolicited RFPs

In the world of sales, it’s easy to get caught up in the possibilities of an unsolicited RFP. But, if you find yourself dealing with procurement, you might want to save your energy. Some years ago, out of the blue, I was invited to participate …

From Transaction to Trust: Overcoming Today’s Top 3 Sales Challenges

Holden Advisors has the privilege of working with some of the top global sales organizations which affords us visibility into challenges that leaders in those organizations face on a daily basis. We’re frequently asked about these common challenge…