From Transaction to Trust: Overcoming Today’s Top 3 Sales Challenges

Holden Advisors has the privilege of working with some of the top global sales organizations which affords us visibility into challenges that leaders in those organizations face on a daily basis. We’re frequently asked about these common challenge…

Big Customer Negotiating: Dancing with a Gorilla

Big or small, almost all B2B companies have to sell to large, powerful companies because they believe that the “big win” keeps the plant running or resources at capacity. Those negotiations are often tough and focus on price. “Tough” isn’t quite t…

Play Better Poker With Your Customers

When it comes to negotiation, very few sellers spend enough time planning. I encourage you to carve out time to get centered and think about some of the upcoming negotiations you have. There’s a lot to consider, but let’s start by thinking differe…

Passing the Price Gauntlet with Strategic Accounts

As a strategic account manager, you take the long view in working with your customers to ensure that each of them gets the right solution. You invest time in evaluating your customer’s business and sourcing the best team internally to configure a …