How to Stop Losing Money in Sales Negotiations

Price setting, as we’ve discussed in other posts, can be challenging, especially when we know that actual prices are determined during the negotiation between the client and the sales rep. To mitigate the difference and make sure you are gett…

What To Do If Your Company is Asked to Participate in a Reverse Auction: The Sequel

A reverse auction may land you a new client, but be careful not to spend time and resources chasing unobtainable and unprofitable business. In my last article, I explained why an incumbent might be better served to say “no” to a reverse auction…

What To Do If Your Company Is Asked To Participate In A Reverse Auction

A reverse auction may land you a new client, but if you are the incumbent, it may be better to say no. Here’s why.

Where Does Your Company Fall on the Customer Experience Pyramid?

Want to negotiate a winning deal? Learn the four basic buyer types and leverage the Customer Experience Pyramid to give yourself the winning edge.