The Top 5 Blog Posts of 2018

| Patrick McCullough |
2018 was an exciting year for Holden Advisors, filled with thought-provoking and timely content shared in our weekly blog as our experts summarized their key takeaways and outlined key strategies for B2B’s most relevant pricing…
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Service Value as a Negotiation Tool

| Brian Doyle |
As we enter the holiday season and life becomes more hectic, great service becomes even more important. If you’re like me and your holiday shopping tends to skew toward the end of December, getting a retailer to deliver the gift you purchased befo…
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Holiday Giving Teaches Lessons on Price, Value and Sales

| Pete Morelli |
The holiday season is here. A time for decorations, family, vacations and charity. Over the past few weeks, I’ve observed several holiday giving anecdotes that were great reminders of pricing, value and sales tactics that can apply to any time of …
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Winning the Negotiation Game

| Mayuresh Saravanakumar |
Recently, one of our clients—a sales executive at a leading chemical manufacturer—was facing a problem that we see time and time again in negotiations.  Our sales executive, let’s call him Bob, had submitted an RFP response for a contract ren…
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