News from the Field: Virtual Backbone
Recently, we launched our Virtual Backbone initiative to help improve sales teams’ negotiating performance, all from the comfort and safety of their home office. The results are great, but we wanted to share a few additional insights based on part…
Do your customers really need you in the era of COVID-19?
This is a scary time for suppliers and their sales teams. Customers concerned with the impact of COVID-19 are canceling or postponing projects and curtailing spending. As a result, suppliers are losing revenue and seriously considering pay cuts an…
The Top 5 Articles from 2019
2019 was an exciting year for Holden Advisors, filled with thought-provoking and timely content reflecting key takeaways from special events and outlining optimal strategies to address the most pressing commercial challenges. As we reflect on the …
Discounting is a Nasty Habit
Are you sick of hearing about the need to protect your premium high value offerings and stop discounting? Well, you may be sick of hearing it, but it’s true.
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
