Value Is the Christmas Cheer Even Scrooge Can Get Behind

| richardharrington | ,
Nothing beats the smell of a real Christmas tree. Every year on the weekend following Thanksgiving, my wife and I head to the local pop-up seller where tree farmers from up north display their wares of Balsam, Frasers, and Douglas Firs. We ev…
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Holden Advisors’ Greatest Hits of 2017

| Alison Yama | , , ,
‘Tis the season for car commercials and countdowns.  I will spare you the sentimentality of the great American holiday car spots.  Instead, I bring you a bit of fun to close out this holiday season.  We’ve had a super year working o…
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Improve Selling by Breaking These 5 Value Myths

| Joanna VanDeWater | , ,
In recent years, the word value has become almost meaningless. This watered-down version of value frustrates anyone striving to improve sales effectiveness and overall business results. We know customers want value. But, what does that mean exactly?
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3 Steps to Discover if Your Customers Pay a Fair Price

| Mayuresh Saravanakumar |
Do you deliver value that is not captured in price? Do you provide services that are under-appreciated by your customers? If you answered “yes,” you have lots of good company. We constantly see organizations miss the potential to capture value bec…
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