Jedi Mind Tricks to Boost Sales and Protect Price

| Pete Morelli |
Holden Advisors consulting projects generally focus on the core competency of understanding, communicating, and mutually sharing in created value. Value is the central pillar of all best practices we recommend and implement for our customers.
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A Continuing Saga: What If Your Customers Hate You?

| Reed Holden |
Last month, I wrote about problems with the phone company that provides service to our home in the woods of Maine. If you don’t remember, the service is terrible and the process to get problems resolved is awful. In any case, we were in Maine rece…
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When Discounting Moves from Dangerous to Disastrous

| Reed Holden |
OK, I get it. In rapidly growing markets, it’s worth it to discount your products and services, in order to establish and expand your footprint. The high-tech guys have known this for years and use that strategy quite effectively.
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Wake Up Sellers! It’s Time to Think Differently

| Adele Mclean |
Have you become trapped in your own mindset – convinced you are selling a commodity or that even you yourself have become commoditized? Are you falling prey to confirmation bias when you sell? Well, sellers, it’s time to wake up and start thinking…
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