The Secret to Post-Merger Success

| Holden Advisors | ,
Mergers can be a terrific way to grow your business, customer base, and product offerings. Given the changes in the regulatory environment, access to capital, and overall market appreciation, we see many companies choose a merger as a growth strat…
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Good-Better-Best Pricing: Would You Pay More for Better?

| David Broadbent | ,
Good-better-best pricing is everywhere. Companies often offer choices on just about everything from all-organic ingredients, to cable bundles for sports fans and those for movie buffs, or pay-in-advance hotel reservations.
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Field Report: Using Give-Gets Nets Sales Team $150k Profit Improvement

| Adele Mclean | ,
I received a call late Friday afternoon from one of our clients, a $800m DaaS company. The VP of Sales Transformation had attended a recent Negotiating with Backbone workshop and played the role of a Coach. She was collecting revenue-and-profit im…
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