Selling with Backbone – Page 4 – Holden Advisors

B2B Negotiation is Much More Than a Sales Strategy

January 22, 2019 | Ellen Quackenbush | Selling with Backbone

Management guru Peter Drucker stated that the purpose of business is to create and retain customers. But Drucker omitted an essential component for how companies stay in business — namely, that the customers they select and serve must be…

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