Tech Giants Apple, Google, and Amazon Get Pricing Right

| Reed Holden | ,
In an article published recently in the “Technology” section of The Wall Street Journal, the author, Jack Nicas, alluded to pricing excellence in the three giants of U.S. and global technology: Apple, Google, and Amazon. Here are the results of th…
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Field Report: Using Give-Gets Nets Sales Team $150k Profit Improvement

| Adele Mclean | ,
I received a call late Friday afternoon from one of our clients, a $800m DaaS company. The VP of Sales Transformation had attended a recent Negotiating with Backbone workshop and played the role of a Coach. She was collecting revenue-and-profit im…
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Value Is the Christmas Cheer Even Scrooge Can Get Behind

| richardharrington | ,
Nothing beats the smell of a real Christmas tree. Every year on the weekend following Thanksgiving, my wife and I head to the local pop-up seller where tree farmers from up north display their wares of Balsam, Frasers, and Douglas Firs. We ev…
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