Passing the Price Gauntlet with Strategic Accounts

As a strategic account manager, you take the long view in working with your customers to ensure that each of them gets the right solution. You invest time in evaluating your customer’s business and sourcing the best team internally to configure a …

News from the field: Qualify, qualify, qualify

Are your sales teams spending enough time qualifying their opportunities and defining the right solutions for their customers? Here’s how to know if they are on the right track.

The Top 5 Articles from 2020

2020 was an unexpected year for all of us. It was filled with unprecedented changes to all of our lives, a pivot (for most of us) to doing business virtually, and for us at Holden Advisors, a lot of new and interesting content relating to virt…

News from the Field: Mental Insights

During our recent Virtual Backbone workshops, our participants have been sharing interesting insights about the psychological aspect of negotiating. We wanted to share some with you: