At a recent networking event, I was chatting with a pricing manager from a major company famed for their innovation. She made a comment that really struck me:
Author: richardharrington
When deciding on the price to charge in the market, many companies look to price elasticity— how the volume sold changes with the price charged to work towards what they hope will be a profit maximizing price.
Celebrating 10 Years of Pricing with Confidence (video 4 of 11).
During a recent conversation, a pricing manager from a client confessed he felt frustrated with his current state of affairs. He felt the way his company manages pricing is reactive. Exasperated, he cried out, “I want people to stop asking me what...
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We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
