In a recent conversation with a sales team, we learned they had invested days into writing a fifty page RFP for a 15-year customer. The team had done their homework, using their contacts to determine which elements of their response should...
Author: Holden Advisors
We all like to believe we understand the value our products and services will bring to our customers. We study our products and link the benefits of what our company delivers to our customers and their respective business; believing we can make...
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
