A company’s pricing power is critical to its long-term growth and value. But what exactly is pricing power? How do you get it?
In this paper, Jeet Mukherjee presents a framework with input from nearly 50 CXO qualitative interviews, with strategies to incorporate the non-monetary value drivers disrupting today’s pricing models. Learn how to create pricing power if you don’t have it, maintain pricing power if you do have it, and understand long-term dynamic value drivers and their role in value creation and sustainable profit growth.
As originally published in EPP Quarterly Journal, Q4 2023.
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
