Without strong execution from commercial teams, even the best price model in the world will underperform.
Over the last few years, many companies have made considerable changes in their pricing. But buyers are no longer accepting increases in the same way.
They can see costs are leveling off or decreasing, and suppliers who did not justify their increases properly (or align to value during an increase), are now experiencing significant pushback.
This year’s insights report explores the pitfalls and best practices from recent initiatives focused on price realization, with learnings from companies who are effectively building their pricing power through shared value.
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
