As a result of explosive growth of generative artificial intelligence, disruption is again in the spotlight, with all the associated pricing challenges. Regardless of the AI platform used, many businesses are seeking to leverage an expected productivity lift (estimated to exceed $4.4T annually across the global economy). Entrepreneurs are also seeking to formulate entirely new business models.
The goal of this whitepaper is to help firms navigate the pricing challenges associated with both the incumbent and disruptor positions in markets undergoing disruptive innovation.
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Holden Advisors is a team of experts in pricing and sales performance.
We help build and protect our clients’ pricing power by leveraging decades of expertise in negotiation, sales strategy, and value-based pricing.
